The Science of Persuasion

I am a coffee enthusiast and my old Italian espresso machine at home have had few mechanical issues in the past couple of weeks.  Over the weekend, we were at a nearby mall and I was strolling with my 18 months old son in the hallways of the mall. A big sign outside Williams-Sonoma (kitchen ware…

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I See Muda, Mura and Muri Everywhere

I learnt about an interesting concept in an unusual situation. Over the weekend, I was waiting in the check-out line in Costco (a local wholesale warehouse / store) with only couple of items bought to ring through the cash registers. Being a wholesale store, people buy stuff in large quantities and given the weekend, the lines were really…

Nash Equilibrium in Everyday Life

The brilliance of ‘A Beautiful Mind’ was recognized again last week when John Nash the famous mathematician won the coveted Abel prize in Mathematics. John Nash is one of the very few mathematicians known in popular culture not only as a celebrity popularized by the movie ‘A Beautiful Mind’, but also for the ground breaking work…

Opportunities Created by the Long Tails

Digital world is overtaking the physical world in every aspect of human life. Twitter and Facebook have digitized social relationships; Netflix has replaced family movie outing; XBOX, Nintendo and Sony have replaced indoor family time and to some extent even outdoor games / activities. This month Revenue from online streaming of music (such as Pandora, XBOX,…